LimeDot was official in 1999 and started
based on the ideals its founders learned
working in the creative world of advertising
agencies. Websites, after all, are
actually just very sophisticated ads.
And ads are meant to influence people
in a very particular and positive
We worked along side the country's
best creative directors, graphic artists,
copywriters, and programmers on projects
for multi-million dollar clients.
We witnessed how subtle changes in
color, layout, and text have huge
impact on the bottom line. Along the
way, we also noticed a huge void in
the web design industry. We set out
to fill it, set goals, set sail -
and LimeDot was born.
Other web design firms had a major
disconnect in their customer service.
The site designers were far removed
from the client, and as such, client
goals and needs were forced to trickle-down
through several people. Our goal was
to stay smaller, remove these barriers
(and the added overhead that came
with them), and put our clients in
more direct contact with those responsible
for building the site.
Additionally, many clients manage
their websites outside of a normal
9-to-5 window. So we knew our availability
would need to extend far beyond normal
business hours. Today, our designers
are on a first-name basis with almost
all clients, and we routinely speak
to them in the evening and on weekends.
They even have our cell phones numbers.
Websites with Attention to Important
Too many firms would promise the moon
and hand you a grapefuit. We realized
that their concern was to "stamp
out" as many websites as possible
without any real consideration of
usability and how the design would
affect surfers. While on the surface,
the "shiny new website"
probably looked great to the client
- in reality, it ended up a dud. It's
likely the only money ever generated
by the website was from the site owner
to the design firm.
W e found many even reused "templates"
from site-to-site, basically changing
only the logo and textual content
between them. Clearly, there was no
consideration of identity, branding,
or originallity. A website is an extension
of your identity, and sending a clear
message is key. Every organization
is unique, and likewise each requires
a custom website with its own style.
Thus, our goal was to build 100% custom
websites, each design starting with
careful consideration of the client's
industry and competition. Then, each
site would be carefully planned out
to provide the most suitable and usable
navigation for that particular wesbite,
also injecting nearly sublimminal
aspects that have a proven positive
effect on surfers.
Today, we receive thanks from clients
whose own clients repot: "Awesome
website. I can't put my finger on
it, but there is just something about
Experience is Priceless
The practices LimeDot
now brings our clients were learned
long ago in the 9-to-5 trenches. We
watched as trial-and-error became
error, and noted the ultimate solutions.
LimeDot opened it's doors armed with
these answers - and over time, found
people with questions they needed
Since 1999, we’ve built countless
websites for clients nationally and
have learned from experience what
works. This is where LimeDot truly
shines. Our ability to innately let
these themes drive the site design
leaves you with a website that performs.
It just doesn’t look pretty
– it works. Check.
We're proud of our clients, and we're
proud of our experience. But the web
is an ever-changing place. It seems
new technologies crop-up every day.
As you've guessed, we've developed
quite an aptitude for this stuff.
Cutting edge? Let's just say we won't
be left behind.
But at the end of the day, it's still
all about people. The same fundemental
things people have wanted in the past
will continue to bring comfort to
them in the future. The delivery may
be different - but it's always a means
to the same end. Yesterday, today,
or tomorrow - people will always be