The web is a big place. As such, it's
easy to find someone who will tell
you your head cold is actually a rare
strain of Egyptian flu unleashed by
an archeologist who mishandled a recent
find. You are still the judge - but
we're here to shed some light on some
common misconceptions about websites
and the web.
Everyone wants to
be #1 on Google and for good reason
- results on the first page consume
an estimated 80% of the traffic.
- Some websites actually scare
search engines away.
Search engines like Google and Yahoo
have sophisticated technology that allows
them to scour the web (including your
site) monthly, weekly, or even daily.
They log what they find, analyze it,
and the results determine your ranking.
There are very specific things these
search engines look for and like to
see. If you don't have it, you're invisible
Many web designers are great artists,
but know nothing about what search engines
like. Worse, bad layout or "behind-the-scenes"
elements of your site can cause search
engines to give up on you altogether
and never come back. Luckily for you,
all LimeDot site are search-engine-friendly!
Search engines pick
and choose who they list using advanced
- Putting a new website online
make it appear in Google.
The majority of new sites will probably
eventually end up in Google. However,
they will mostly be many pages deep
in the results behind hundreds of other
websites. There are various strategies,
however, that can be employed after
a site is launched to boost ranking
and boost traffic. All LimeDot sites
are search-engine-friendly, so you'll
already have a head-start.
Many extensive studies
done on web surfing have concluded that
a surfer "sizes up" a website
in 6 seconds.
- Some websites can scare surfers
Then, they make the decision on whether
to stay or go. Many site owners are
"close" to their website so
don't allow themselves to look at it
subjectively. What they think is a stellar
design and layout may actually be getting
"thumbs down" from a majority
of surfers. A good example is Flash
sites - they were all the rage - but
people just didn't have the patience
to try to figure them out.
People don't just come to a website.
They must be driven there. And this
traffic acquisition takes time and money.
Once you've paid that price and reach
the moment of truth when a surfer arrives
for the first time - don't scare them
away. Experienced website designers
know exactly what works - from colors
to layout, and from styles to design.
website will invite your customer
in for a stay. Then, you'll monopolize
on your hard-earned traffic.
- "If you build it, they
A new corner
business will peak curiosity as people
drive by, and they'll probably stop
in to see what it's all about.
But online, there are millions and
millions of websites, and no one knows
your site exists unless you tell them.
So they odds that they'll just find
you is about one-in-three-hundred
million. You'll certainly take all
usual steps like listing your web
address on all your business cards
and letterhead, and will even use
it in any print advertising you might
do. If you're using the site to support
existing business, you can personally
direct clients to it. It's a good
website are search-engine friendly!
But for most businesses, the goal
is to gain new business. So you must
employ traffic-building techniques
targeted traffic packages or search
engine optimization to funnel
traffic your way.
If you really worked
at it, you could probably build a vehicle
out of old lawnmower parts that would
get you from point A to point B. But
in the long run, you'd realize why buying
a car is the better way to go.
- Do-It-Yourself Websites are
Do-It-Yourself website building tools
are inexpensive to start - but the costs
quickly add up. They are difficult to
use and require significant time on
your part to even get the most basic
website online. What is your time worth?
And since they are so limited (and constrain
elements you can edit), even the best
finished product pales in comparison
to a custom design. Now, you must advertise
your home-built website - a site which
will be directly compared to your competition's.
More than half of our business is in
redesign of websites for situations
just like this. Doing it right the first
time saves time and money and will leave
you with a product that will entrance
surfers - not repell them..