A noted in our "If You Build
It, They Will Come" section of
and Truths About Websites",
simply making a website available
on the Internet does not mean people
will beat a path to your door.
LimeDot has seen first hand what works
and what doesn't. As we embark on
your project together, we will freely
advise you on what steps you should
take and educate you on all strategies
so you can make the best decisions
possible as you make your next move.
Some website owners aren't concerned
about new traffic. They provide their
website to show existing clients and
customers they care about keeping
up with the way modern business is
done, to legitimize them, and to give
them credibility. But for the vast
majority of site owners, using a website
as a tool to gain new business is
their primary goal.
Be Where the People Are
Regardless of its quality, a website
is nothing more than billboard on
a seldom-traveled road. You must take
steps to move that billboard next
to the freeway - preferably, during
LimeDot's goal is to provide a website
and web services that will bring success
and new business to our clients. As
such, we openly advise all clients
that the website alone is only part
of this experience. All website owners
should also consider what steps they
will take to assure they get the traffic
Start Small, Grow Big
We recognize that many businesses
do not have the capital to invest
larger sums into direct web marketing
(like putting a banner ad on CNN.com's
homepage). Luckily, there are a huge
variety of basically "free"
options any website owner can take
advantage of to boost traffic.
Some methods are direct and provide
an instant and obvious path to you
(like including your web address on
letterheads and business cards). Others
are indirect, like planting a seed.
As it grows, so will your traffic.
Finally, there are various paid strategies.
Traffic Packages offer literally
instantanious traffic and can be scaled
to meet most any budget. Search
Engine Optimization is not for
the weak of heart (or wallet), but
when executed properly over time can
pay unworldly dividends.
So - the second step is understanding
what's out there. The first step is
learn more, or for a free evaluation
of your project:
LimeDot today at
quote tool to provide
us with more details on