Naturally Occurring Listings in Search Engines
A website can achieve natural rankings in a search engine, and search engines do not charge for such inclusion. Rather, they pick who they want based on the quality of the website content. But while natural rankings are free, it's extremely rare that a website will just land in the top ten. This is because hundreds or thousands of other sites are fighting for those top positions - and most probably had extensive Search Engine Optimization performed to get there. Thus, when someone searches for the keyword "<your product>", your natural listing might be on page 32 of the results.

A New Medium For Online Advertisers - Pay-Per-Click
Search engines, however, have developed an equal-opportunity program in which any website can participate. This is known as Pay-Per-Click, or PPC. PPC has absolutely nothing do to with where a website may have ranking in the natural search.

PPC campaigns start with the creation of a list of very specific keywords related to a business. When a surfer searches for any of those keywords, a small ad for the business will be served up by the search engine. It appears to the right or above the natural search results. The ad itself will further explain exactly what this business does, and include a link directly to their site.

Hyper-Targeted-Marketing on a Level Never Before Possible
As the name implies, a website owner only pays per click, which then obviously transports surfers to their website. Even if an ad appears 100 times, you only pay if someone clicks on the ad.

This new medium for marketing is unparalleled in terms of targeting a market. Print and other forms of advertising take a broad stroke and provide only general demographics about those who will see your ad. In this shotgun approach, you pay to reach thousands in the hope that ten will call you.

But PPC delivers precise traffic only from people who are explicitly and specifically seeking exactly what you offer – and you only pay for them.

A Successful, Managed Pay-Per-Click Campaign
While the process seems simple, it takes skill and experience to properly execute an ongoing PPC campaign. If your keywords aren't well choosen and your ads well-written, you'll get traffic that actually isn't interested in you - but you'll pay for each click nonetheless.

Luckily, LimeDot offers ongoing, all-inclusive PPC campaign management. From extensive initial competitive analysis, building the most suitable and accurate keyword list, and creating the very best-worded ads, LimeDot manages it all for one monthly price.

To learn more, or for a free evaluation of your project:

Call LimeDot today at 404-424-9723 or Use our price quote tool to provide us with more details on your project.